Wednesday, June 24, 2009

SUBURBAN SPLENDOR ... HOW DOES YOUR FAMILY MEASURE UP?



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Post Office:
New Fairfield, CT
Top Tapestry Segments
Segment 02 Suburban Splendor
These successful suburbanites are the epitome of upward mobility, just a couple of rungs below the top, situated in growing neighborhoods of affluent homes with a median value of $442,916. Most households are composed of two-income, married-couple families with or without children. The population is well educated and well employed, with a median age of 41.5 years. Home improvement and remodeling are a main focus of Suburban Splendor residents. Their homes feature the latest amenities and reflect the latest in home design. Residents travel extensively in the United States and overseas for business and pleasure. Leisure activities include physical fitness, reading, visiting museums, or attending the theater. This market is proactive in tracking investments, financial planning, and holding life insurance policies.
Segment 05 Wealthy Seaboard Suburbs
Wealthy Seaboard Suburbs neighborhoods are established quarters of affluence located in coastal metropolitan areas, primarily along the California, New York, New Jersey, and New England coasts. Neighborhoods are older and slow to change, with a median home value that exceeds $471,252. Households consist of married-couple families. Over half of employed persons are in management and professional occupations. The median age is 42.3 years. Residents enjoy traveling and shopping. They prefer to shop at Macy's, and Nordstrom as well as BJ's Wholesale Club and Costco. They also purchase many items online or by phone. Residents take nice vacations, traveling in the United States and abroad. Europe; Hawaii; Atlantic City, New Jersey; Las Vegas, Nevada; and Disneyland are popular destinations. Leisure activities include going to the beach, skiing, ice skating, and attending theater performances.
Segment 06 Sophisticated Squires
Sophisticated Squires residents enjoy cultured country living in newer home developments with low density and a median home value of $268,921. These urban escapees are primarily married-couple families, educated, and well employed. They prefer to commute to maintain their semi-rural lifestyle. The median age is 38.3 years. They do their own lawn and landscaping work as well as home improvement and remodeling projects such as installing carpet or hardwood floors and interior painting. They like to barbeque on their gas grills and make bread with their bread-making machines. This is the top market for owning three or more vehicles. Vehicles of choice are minivans and full-sized SUVs. Family activities include playing volleyball, bicycling, playing board games and cards, going to the zoo, and attending soccer and baseball games.
2008 Summary
ZIP 06812
National
Total Population14,617309,299,265
Total Households4,864116,384,754
2008 Population by Race
White Alone95.3%72.3%
Black Alone0.5%12.6%
American Indian Alone0.0%0.9%
Asian or Pacific Islander Alone2.1%4.6%
Some Other Race Alone0.8%6.7%
Two or More Races1.3%2.9%
Hispanic Origin4.3%15.4%
2008 Population by Sex
Male50.0%49.1%
Female50.0%50.9%
2008 Households by Income
Median Household Income$125,565$54,749
HH Income Under $50K12.5%45.5%
HH Income $50K-$100K27.1%34.8%
HH Income Over $100K60.4%19.6%
2008 Average Home Value
ZIP 06812
National
$497,737$260,559
The Tapestry Segmentation system divides U.S. residential areas into 65 segments based on demographic variables and consumer behavior characteristics to provide an accurate and detailed description of America's neighborhoods.